Social Media–where the spin can be spun not so nicely.

I just answered a question on an online forum, called, one of my favorite professional social media forums. The questioner is preparing a presentation to her bosses about why she resists using social media to post “spin” or agency messages.
I provided the link to the following Twitter site, which is, highly critical, to put it politely, of the Washington DC area mass transit authority.
This is a site in the “twitter-sphere” that points out illogical decisions, or tried and maybe true, excuses for why bad service happens on MetroRail and Metro Bus service.
Now, this doesn’t mean you shouldn’t use social media to inform the public–just keep in mind that this is America. We, the people, are free to satirize and complain about whatever we want, whenever we want, G-D bless us. So, social media for messaging is not for weenies!


Published by

Rita F Rich, Principal, Flatlands Avenue Productions, LLC.

Rita Rich is a Washington DC area based communications expert, specializing in online and over-the-air radio and audio production and talent coaching as well as public affairs and corporate communications. She's a podcaster and coaches others to podcast. Rita is looking for opportunities to promote American-made products and services. She is often called upon to get the American Red Cross story on national radio airways and is a business partner Debra Grobman from Los Angeles and New York City. Collectively they create news and talk programs that spotlight the American workforce and Made in America and are highlighting brand Made-In-Canada. Rita and her business partner Debra Grobman are co-founders of Flatlands Avenue Productions, LLC, which specializes in storytelling‚Äč platforms such as podcasting.

One thought on “Social Media–where the spin can be spun not so nicely.”

  1. Oh, it’s perfectly legitimate to “spin.” just be aware that “the people” are empowered to spin right back at you.

    For the most part, the way “spin” is used it just a pejorative for “inconvenient facts that diminish the point I wish I could drive home, to influence an outcome that the evil bastards on the other side would hate.”

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